📅 Thursday 6th November 2025
📍 Welsh Government Offices, Rhodfa Padarn, Llanbadarn Fawr, Aberystwyth, SY23 3UR

Led by David Warren, IGD, this interactive session will give Welsh dairy producers practical tools and fresh perspectives to strengthen retailer pitches, grow brand presence, and contribute to the future growth of the sector.

The day will feature:

• 2 live focus groups covering butter, cheese, milk, yogurts and desserts

• In-depth discussions on what matters most to shoppers

• Practical tools to position products, build brand stories, and present stronger growth proposals

This event is part of the wider Dairy Category Shopper Behaviour Project, which also includes accompanied shops and an online survey exploring shopper missions and decision-making at the dairy aisle.

Who should attend?
Welsh dairy producers who want to:

• Understand shoppers in today’s competitive retail environment

• Strengthen retailer pitches with robust insight

• Build a more compelling story around products and brands

• Contribute to the future growth of the Welsh dairy industry

📩 To register your place, please contact Sophie Colquhoun - sophie@category-insight.co.uk

Please see event flyer here